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Born in the heart of Jharkhand, Sasang Lumang is more than just a brand — it’s a tribute to the rich Santhal tribal traditions and a celebration of India’s diverse cultural heritage. Inspired by the timeless charm of Santhal ethnic wear, our founders set out with a vision to create a platform that not only offers authentic traditional clothing but also preserves the stories, artistry, and identity woven into every piece.
At Sasang Lumang, fashion is more than style — it’s a cultural narrative, a piece of history, and a celebration of identity. We are driven by a passion for authenticity and a commitment to honoring the artisans who keep these traditions alive. Our goal is to become a leading voice in online ethnic fashion, offering products that connect hearts and celebrate heritage in every thread.
Recognizing that cultural heritage is at risk of being forgotten, Sasang Lumang was founded with a commitment to reviving traditions and making them relevant for modern fashion enthusiasts. Our mission is to bridge the gap between age-old craftsmanship and contemporary convenience, offering a curated online shopping experience that celebrates the essence of tribal art and culture.
With the growing influence of e-commerce, we saw a unique opportunity to take these hidden treasures beyond local borders and share them with a global audience. Our platform brings together handcrafted ethnic wear that tells stories of community, resilience, and tradition, ensuring that these time-honored legacies continue to thrive for generations to come.